Every week I talk to founders who've spent six months — sometimes longer — building a product that nobody wants. Not because their idea was bad. Because they skipped the most important step: talking to real users before writing a single line of code.
The pattern is always the same. Someone has a great idea. They get excited. They hire a dev team or start building themselves. Three months in, they've got a beautiful app with auth, dashboards, notifications, and a dozen features. Six months in, they launch — and hear crickets. The product doesn't solve a real problem, or it solves it in a way nobody actually needs. That's not a tech failure. That's a process failure.
The fix is simple but uncomfortable: validate before you build. Talk to 20 potential users. Not your friends, not your co-founder — actual strangers who fit your target audience. Ask them what their biggest pain point is. Ask them how they solve it today. Ask them what they'd pay for a better solution. If you can't find 20 people who care, you don't have a business yet. You have a hypothesis.
Once you've validated demand, the smartest move is to build the smallest possible version that delivers the core value. Not a prototype with every feature you imagined — just the one thing that makes users say "yes, I need this." At my agency, we ship MVPs in 2-3 weeks. Not because we cut corners, but because we've learned that speed is the best feature a startup can have. The faster you get something real into users' hands, the faster you learn what actually matters.
Here's what most people get wrong about working with a dev agency: they think it's just about code. It's not. A good tech partner acts as a filter for your ideas. We push back when a feature doesn't make sense. We suggest simpler alternatives. We've seen dozens of products launch — we know which patterns work and which ones waste your budget. The best client relationships I have are the ones where we challenge each other, not where we just take orders.
That's exactly what we built Sors to do. We specialize in taking early-stage ideas and turning them into working products — fast and at a price that makes sense for a startup budget. No bloated teams, no enterprise overhead, no six-month timelines. You bring the idea and the validation, we bring the technical execution. Our stack is modern, our process is lean, and we've done this enough times to know exactly where to cut scope without cutting value. Whether you need a full MVP, a landing page that converts, or a technical co-founder on demand — we're built for that.
If you're a founder sitting on an idea, or worse — sitting on a half-built product that isn't getting traction — stop adding features. Go back to your users. Listen. Then build only what they're asking for. And when you're ready to move fast, let's talk. No fluff, no surprises — just focused execution that gets you to market.